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Business Strategy

How AI Will Change Marketing Forever [MAICON 19 Keynote]

Christopher S. Penn
Course Duration: 39 minutes
Course Released: May 2020
Level: Beginner
Lifetime access with membership
Every business wants their marketing to be better, faster and cheaper. Yet, study after study tells us the opposite is happening— leading to budget cuts, staff reductions and unrealistic performance demands. What’s the solution? What’s the way out of this situation?

The answer, unsurprisingly, is artificial intelligence. AI promises three things: acceleration, accuracy and automation. In this session you’ll learn real-world use cases and examples of how companies are using AI to drive costs down and revenue up.

The presentation wraps with a seven-step process to guide you on your AI journey—including whether to build or buy the technology, the people you’ll need on your team, and, most importantly, what you personally need to do to prepare your own career.

In 2019, 300+ marketers from 12 countries and 28 states, came together in Cleveland, Ohio for the inaugural Marketing Artificial Intelligence Conference (MAICON). This Course is a recording of one of the conference's main stage talks.

Course Curriculum

  • 1

    Christopher Penn: How AI Will Change Marketing Forever [MAICON 19]

    • Chris Penn: Main Stage

    • Presentation [PDF]

  • 2

    About MAICON 2019

    • Marketing Artificial Intelligence Conference (MAICON) Highlights

Meet Your Instructor

Christopher S. Penn

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research and development.

Co-Founder and Chief Data Scientist, TrustInsights.ai
AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence.
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